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description: The post-luxury industry has started.
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# The rarity shift results in a new scarcity industry

## Rational behind: the rarity shift&#x20;



**NatDiamonds** is based on 3 mains assumptions&#x20;

* IRL physical stuff (gold, silver, jewels...) will lose traction: younger generation will prefer more and more  digital scarcity
* non-arbitrary DMT assets living in bitcoin blocks will emerge  as the best form of rarity  over time&#x20;
* the fact the important NFT collections (crypto-punks...) are sold order of magnitudes the average price of a luxury good is the best indication/confirmation that this trend is here to stay &#x20;

We believe that the concept of precious rarity changed forever after bitcoin minted its first block,.&#x20;

<mark style="color:red;">**Rarity shifted forever from physical to digital**</mark><mark style="color:red;">.</mark> &#x20;

That's why this kind of projects pave the way to a new industry: a bitcoin-based digital manufacturing. \
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It will grow and rise alongside the third millennium.

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